Search engine marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization both on-page and off-page as well as through advertising paid placements, contextual advertising, and paid inclusions and so on.
SEM includes both paid search results (using tools like Google Adwords or Bing Ads, formerly known as Microsoft ad Center and organic search results (SEO). The largest SEM vendors were Google AdWords and Bing Ads (Yahoo! Search Marketing and Microsoft ad Center) combined.
SEM includes both paid search results (using tools like Google Adwords or Bing Ads, formerly known as Microsoft ad Center and organic search results (SEO). The largest SEM vendors were Google AdWords and Bing Ads (Yahoo! Search Marketing and Microsoft ad Center) combined.
Search engines with SEM programs : -
- Yahoo!
- Bing
- Ask.com
- Baidu - China
- Seznam.cz - Czech Republic
- Yandex - Russia
- Rambler - Russia
- Timway - Hong Kong
- Onkosh - Arabic search - Middle East
- Aýna - Arabic search - Middle East and North Africa
- Leit.is - Iceland
Maximize your PPC / SEM efforts and your career
One of the Search Marketing Courses, Advanced Search Advertising teaches search engine advertising (PPC) and auction media. On Google using Google Ad words, Yahoo Search Marketing and many more search platforms.
Learn both strategies and tactics from our Teachers who embody long no of years of experience. The topics include the major Search Engines, Alternative Search Engines, and will take you from creation to implementation to management of successful campaigns. The course has been structured keeping in mind the growing needs of Search Engine Marketing Professionals and Dynamic Requirements of Industry.
This comprehensive course teaches the complexities of paid search advertising. The Course is taught by experienced SEM Professionals, who are MBA”s & MCA”s & also GAAP Certified (Google ad words advertising Professionals) have fair exposure in Industry.
Search Engine Marketing Classes
Search Engine Optimization Training
No matter you are an MBA or you are qualified in any other field, if you want to pursue a career as an SEO expert, our professional SEO training will transform you into a versatile SEO professional. Our Professional SEO training will ensure you a stable career, handsome income and consistent growth.
Social Media Optimization Training
Social Media Optimization is a very popular and effective promotional campaign used by every organisation to market their products, services and websites. This is done by utilizing the power of social media and networking sites such as twitter, facebook, orkut etc. You can even say it as a kind of viral marketing where any product, services and website is made popular by effectively using networking in social bookmarking, video and photo sharing sites.
Pay Per Click Training
An Introduction to Pay Per Click Marketing
Pay per click is a kind of online advertising and marketing tool that search engines such as Google, Yahoo, Bing and various others provide. In this advertising and marketing model customer has to only pay for those online visitors that reach their website by clicking on their online advertisement.
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